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Define & Plan

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What moments are you tapping into?

Season specific? A cultural celebration? A genre-based event? A listener behaviour opportunity?

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Is it a Tier 2 or 3 effort?

Consider the level of support, resources and planning needed – do we have time to proactively plan ahead?

Moment Considerations

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Brand Mission Alignment

Does the moment align with our brand’s mission or values? If not, reconsider.

• We enrich lives through listening
• We are proud, social & open-minded.

4

Business Objectives Alignment

Can the narrative or moment support you in reaching your targets and goals? If not, rethink how to make it support your KPI’s.

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